In this episode, Greg Lois, founder and managing partner of Lois Law Firm, reveals how his firm approaches the annual strategic planning process—a method any business can use to create focus, drive growth, and build resilience. Greg breaks down the five pillars of strategic leadership—Revenue Generation, Operations Management, Organizational Development, Financial Management, and Community Impact—and explains how they shape every decision the firm makes.
Listeners will learn how to create a five-year, three-year, and one-year plan, how to connect strategy to measurable outcomes, and why clarity beats complexity in leadership. Drawing from real experience leading a 50+ attorney firm, Greg shares actionable tools for mission-driven planning, zero-based budgeting, and mentorship-led execution—insights that apply to any business, in any industry, at any stage of growth.
What is “Running the Defense”?
“Running the Defense” is a podcast about transitioning from lawyer to business owner where we talk about the fundamentals of running a law firm as a business, leadership and team building, creating a differentiated service in a crowded market, and succession.
Host Greg Lois brings unparalleled subject-matter authority and real-world firm leadership experience. His voice resonates with ambitious insurance defense lawyers and emerging firm leaders—making him the perfect guide for a podcast dedicated to building, scaling, and leading the successful defense firm.
